I believe that food innovation extends well beyond the tangible product. Consumers engagement includes pre-purchase, during consumption and post purchase. The future of food innovation has to bring the disciplines of product development and digital marketing closer together to offer a complete customer experience.
My unique experience includes food innovation and product development for two of the worlds leading retailers; Marks & Spencer and Tesco. As well as digital marketing content (website, social media, video and photography) for the worlds most popular celebrity chef, Jamie Oliver, and my own online food magazine; Kitchen Daddy.