The purpose of creating the Ready to Cook brand was to give an identity to added value products. The brand enabled expansion into added value vegetables, an increase in cooking styles (bake, grill, stir fry, skillet slow cook.) and the flexibility to make seasonal product changes. Most importantly, it helped the customer put easy product combinations together to create delicious meals.
READY TO COOK – BEFORE & AFTER
BEFORE – ADDED VALUE PRODUCTS & LETS GRILL RANGE
AFTER – READY TO COOK BRAND